1Rajarshi School of Management & Technology (RSMT)
Deregulation in banlcing industry has reduced staictural barriers to competition in domestic markets by abolisliing interest rates ceilings on deposits and lending by financial intermediaries. Markets are now open to foreign competitors. Improved information technology has led to low cost, instantaneous communication and electronic fund transfer (Zenoff 1989). This has further led to integration of international market. Moreover, due to increase in awareness and literacy ratio, the customer of today has become more learned about the risks, costs and returns associated with various financial services.