Thts article is an attempt to highlight the ways by which today's organisations are trying to attract people by making false claims about environment and trying to brainwash the minds of the customers by projecting an environmentally conscious organisation. The attempt to become environmentally responsible organisation is not bad but the modes of projecting to be environmentally responsible when its activities are damaging the en viionment needs to be checked. The article is a modest attempt to highlight how organisations are advertising their products and are misleading the innocent consumers to maximise their profits.