Review of Professional Management
issue front

Dr. Ajeet Mathur1

First Published 31 Dec 2004. https://doi.org/10.1177/rpm.2006.4.2.13
Article Information Volume 4, Issue 2 July-December-2006

1Professor in Strategic Management and International Business in the Business Policy Area at JIM Ahmedabad

Abstract

Our strategy is to be the low-cost provider".. "We're pursuing a global strategy"..."The Company's Strategy is to integrate a set of regional acquisitions"... "Our strategy is to provide unrivaled customer service".. "Our strategic intent is to always be the first mover" .."Our strategy is to move from defense to industrial applications".. What do these grand declarations have in common? Only that none of them is a strategy."


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