Customer Relationship Management (CRM) has emerged as latest buzz word in the field of marketing and management in general. Relationship is as old as mankind. Relationship has been of academic interest and importance for various disciplines like sociology, psychology, anthropology. However, management started taking active interest in researching, understanding and implementing customer relationship since 1990's. A narrow perspective of customer relationship management is database marketing emphasising the promotional aspects of marketing linked to database efforts. A more popular approach with recent application of information technology is to focus on individual or one to one relationship with customers that integrate data base knowledge with a long term customer retention and growth strategy'. Relationship in view of marketing refers to all marketing activities directed toward establishing, developing, and maintaining successful relationship^. Thus it can be stated that "customer relationship management is a comprehensive strategy and process of acquiring, retaining and partnering with selective customers to create superior value for the company and the customer"^.