In the current era of business scenario where the customers are enjoying customer driven market there exists paramount thrust on manufacturers or companies to stand up to the expectation of customers for their survival. Today's customer is not only demanding but is also very cost conscious and expects innovative and discriminative products. In order to stand up to the customers demands and expectation the companies have to constantly strive for providing better features in their product, better quality, correct timing of product life cycle and high degree of value for money.