The size of Hair Care market (comprising shampoo, conditioners, styling products and hair sprays) is estimated at more than _$_225 million and is hotting up like anything. More than 50 per cent of this market is compnsed of Shampoos, International Companies like Uniliver through its subsidiary, Hindustan Lever, and Procter and Gamble dominate the shampoo market. Hair Colouring and styling gel market in India is at a nascent stage. Only a few local brands are available like Super Vasmol, Kali Mehandi, Godrej and many foreign brands such as Revlon, L'Oreal, Schwarzkopf and Wella have started practicing into the Indian Market. Between 1994 and 1998, the size of the shampoo market expanded two-and-a-half times, riding on the back of a surge in rural demand. According to NCAER, Shampoo penetration is expected to grow from 314 per thousand households in 1998- 99, to 502 per thousand households in 2006-07.