Bancassurance is a technique of selling insurance products through banks. Traditionally, Insurance products were sold only by insurance agents but time is demanding for innovative distribution channel so that more customers can access the insurance products in more economical ways. The concept of bancassurance, first introduced in Europe, is now being practiced by banks in most of the countries. It is an important collaborative technique, linking together the banking and insurance sectors, which are the two important wheels of the cart of financial system of a country. Through Bancassurance banks can increase their profits with existing resources and insurance companies can reach larger customer base. In the last financial year, India has experienced a substantial growth in the life insurance business. The new business premium growth rate for this financial year over the previous financial year is 36%. This growth is primarily due to bancassurance but the expected level of growth can not be touched unless some new marketing strategies are adopted by banks.