Review of Professional Management
issue front

C. B. Gupta1 , Dr. Bhawna Bhatnagar2

First Published 31 Dec 2007. https://doi.org/10.1177/rpm.2007.5.2.115
Article Information Volume 5, Issue 2 July-December-2007

2Lecturer New Delhi Institute of Management New Delhi

Abstract

It is imperative for every business organization to understand the environment in w/hich it has to deliver Business enterprises which know their environment and are ready to adapt to environmental changes turn successful. Though there are many books on business environment yet the ' BUSINESS ENVIRONMENT" by C. B. Gupta goes a long way to make Entrepreneurs, Researchers and Academicians to understand the practical implications of business environment on the working of a business enterprise. The writer has undertaken a comprehensive and practical review of all issues pertaining to the business environment. It is an ideal text book that systematically introduces students to the business environment. The book has been written specifically to meet the needs of students and researchers in Management. It covers the syllabi of' Business Environment paper of various universities. The book is divided into nine units. The organization, structure and contents of these units are as follows


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