Review of Professional Management
issue front

Saswati Sen1

First Published 31 Dec 2008. https://doi.org/10.1177/rpm.2008.6.2.26
Article Information Volume 6, Issue 2 July-December-2008

1Institute of Management Study 93, Mulcundapur Main Road, Kolkata - 700099, West Bengal, India

Abstract

Strategic Innovation offers the tools, ideas and approaches needed for transforming an organization to a Company where anyone and everyone can contribute to the organisation's prosperity - through innovation. The pressure for strategic Innovation has never been greater. Today there are few clear boundaries separating industries from each other or one region from another, so new competitors emerge from the unexpected places. Wal Mart finds itself competing with Amazon.com one day, Home Depot the next, Ralph Lauren the third. Solutions are based on implementing best practices, maximizing resource effectiveness, enhancing productivity and containing costs.


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