Review of Professional Management
issue front

K. Satya Murty1, G VS. Sailaja2

First Published 30 Jun 2008. https://doi.org/10.1177/rpm.2008.6.1.65
Article Information Volume 6, Issue 1 Jan-June-2008

1Associate Prof & Academic Co-ordinator MBA Programme, School of Finance and Banking

2HOD, Dept. ofMgmt. Studies Noble Institute of Science and Technology

Abstract

The Indian Outsourcing induslty is moving up the value chain. It is in a state of transition from BPO to KPO. The maturity and evolution of outsourcing strategies is leading businesses to shift towards the off-shoring of high-end processes to low-wage destinations, a trend referred to as KPO. This involves off shoring of knowledge-intensive business processes that require significant domain expertise. The myth that Indian companies can only Provide "Software Coolies " is soon changing to the reality that they are capable of anything, even rocket science! India's intellectual potential is the key factor for India being the favoured destination for KPO industry. In this paper an attempt has been made to focus on the transition of BPO to KPO .India as a preferred destination for KPO services. Indian KPO market and challenges posed to it..


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