1Asst. Professor (HR & OB) Rourkela Institute of Management Studies, Rourkela
This book on Entrepreneurship by Dr. K.K. Patra describes the basic characteristic of the entrepreneurship as an outlook of life –the dynamic force that has been acknowledged as one of the essential factors determining the growth of any industry. The entrepreneurship and small business have been recognized as the engine of economic development and industrialization. It is a force which can have a big impact on growth, recovery and societal progress by fuelling innovations, employment generations and social empowerments. Today’s knowledge based economy is a fertile ground for entrepreneurs. It is rightly believed that India has an extra ordinary talent pool with virtually limitless potential for entrepreneurships to emerge. Entrepreneurs are capable of finding opportunities in the environment and exploit them to create new economic endeavors and transform the existing ones.