Review of Professional Management
issue front

L. Gandhi1

First Published 30 Jun 2018.
Article Information Volume 16 Issue 1 January-June-2018

1Mr. L. Gandhi, Assistant Professor Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), Mysore

Abstract

Indian Start-ups are progressively working towards attaining sustainable and scalable type of business models. These start-ups are not conventionally limited to FinTech/IT but also include those which are focussed on rural development and societal upliftment. Indian Farm Harvest is one such start-up which has achieved an inclusive growth through a sustainable business model. 'Farm Harvest', both sweet com producer and seller, follows an unique model that has been creating small entrepreneurs, empowering women and providing employment in its process of production and marketing. Here, author has made an attempt to analyse how the micro level efforts made by the startup company help achieve macro objectives of employment generation, supplying food nutrients which help in bringing about upliftment to the society. This research has identified country-specific constraints to sustainability of growth with employment generation thus integrating two components of development i.e., eradication of Poverty & Growth.


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