Customer Relationship Management (CRM) is a comprehensive textbook targeted at students of management especially with marketing as specialization. The salient features of this textbook could be broadly classified as follows:

a.Detailed discussions on contemporary CRM and CRM related topics. Some of them are m-CRM, ERP integration etc.

b.Extensive use of figures, tables and exhibits to support text making it reader friendly.

c.Inclusion of rigorous and exhaustive end-chapter exercises to enhance the understanding of the subject.

d.Real life simulations in contemporary CRM in the form of case studies.

e.Use of numerous contemporary situations and examples to help readers understand various issues and challenges in modern day Customer Relationship Management.

f.Provision of free online resources for faculty and students