Review of Professional Management
issue front

Sini V. Pillai1 , Vipin H.2 , Abhilash V.S.3

First Published 31 Dec 2020.
Article Information Volume 18 Issue 2 July-December, 2020

1Assistant Professor, CET School of Management, College of Engineering, Trivandrum , 2Student, CET School of Management, College of Engineering, Trivandrum , 3Assistant Professor, CET School of Management, College of Engineering, Trivandrum, (Affiliated to APJ Abdul Kalam Technological University)

Abstract

Today innovation is everyone's business to get lean and to do better with less, in all spheres of economic activities: a manager in the corporate world, an entrepreneur starting up, an employee in a government department, and even a teacher in a school/college. Design thinking is an organized and creative approach to solve challenging problems providing the tools to every level in every kind of organization to become an innovative thinker and uncover creative opportunities. Design thinking principles applied to a firm's strategic thinking process discovers the original path for innovation. A mixed methodology was used to discuss the potential of design thinking to uncover compelling design solutions supporting futuristic innovations. The paper provides an overview of design thinking applied to strategic decision making designed for changes and develops a model containing tools to help understand design thinking as a problem solving a humancentric approach.


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