This study investigates how employees from different organisations perceive the efficacy and sincerity of corporate social responsibility (CSR) efforts carried out by businesses. The main goal is to comprehend how employees view the significance and legitimacy of CSR initiatives and how these views affect their involvement and dedication to such projects. Eight interviews with workers from various organisations were conducted to collect data, and NVivo 14 was used as a qualitative data analysis tool.

The results of the interviews shed important light on how the employees assess the effectiveness and sincerity of CSR. Employees stressed the significance of precise metrics and open reporting while discussing evaluating and measuring the impact of CSR projects. Employees value programmes that result in positive social and environmental benefits, which strengthens their faith in the legitimacy and efficacy of these initiatives.

The use of NVivo 14 made it possible to analyse the interview data methodically and identify recurrent themes and trends. The software offered an organised method for gathering, compiling, and analysing qualitative data, which improved the accuracy and reliability of the study’s conclusions.

CSR, stakeholder, qualitative, effectiveness and authenticity

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