The author has done a commendable job by bringing out this book on Brand Building Advertising with few success stories of Indian scenario. The author, being executive director of FCB-Ulka has given an insight on how advertising today has undergone a sea change, establishing itself beyond just a salesman of product In media. The book explicitly explains, how advertising is an art of persuasion of human minds through a whole range of communication media. The book provides elaborated advertisement stories which have created positive images that linger in the consumer mind and which lead to brand building. Through this book ,the students and practitioners of the science of management can benefit from the rich practical experience gathered over the years, by the author.