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Review of Professional Management
Spectrum Journals
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ISSN: 0972-8686
e-ISSN: 2455-0647
Current Volume: 24
Current Issue: 1
Frequency: Bi-annual

In the Realm of Brand Personality

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Professor B Ray1

http://doi.org/10.1177/rpm.2004.2.2.48
Article Information Volume 2, Issue 2 July-December-2004

1Faculty, New Delhi Institute of Management

Abstract

Personality of a brand can be defined through the human elements that are associated with it. Or simply it is the personification of the brand. These personalities can be defined through demographic variables, lifestyle variables, and individual variables

issue front
ISSN: 0972-8686
e-ISSN: 2455-0647
Current Volume: 24
Current Issue: 1
Frequency: Bi-annual
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