From the Editors’ Desk
Prof.(Dr.) J.R. Arora
Green Marketing : Way to go Paper Submitted in Green Enterprise Summit - (4th August, 2012 at NDIM)
Palvi Kapoor Sachdeva
Impact of Green Marketing on Consumer Behaviour Paper Submitted in Green Enterprise Summit - (4th August, 2012) at NDIM
Gajender Sharma
Green Intitatives by Shoper Stop Ltd. for Conservation : Best Pratices Introduced by Sudhir Soundalgekar
Sudhir Soundalgekar
Livelihood, Sustainability and the Poor in India - Challenges in Creating Income Earning Opportunities for a Sustainable Future
Swapan Garain , Komal
4C’s of Marketing and Going Green : Will it Work with Malaysian Consumers ?
Saeed Behjati , Dileep Kumar. M , SaeedehFattahi
Consumer Buying Behavior for Luxury Goods with Reference to Economic Slowdown and Current Government’s Budget Provision: An Empirical Study
Md. Shahnawaz Abdin, Shibu John , Shahab Irani
Medical Tourism in the Globalised Scenario : Progress and Opportunities in India
G. RAMESH , N. LAKSHMI
Developments in Retailing at Global Level : An update for Indian Retailers
Deependra Sharma , Nripendra K. Sharma
Determinants of Industrial Productivity in India Before and After Liberalisation - An application of Discriminant Function
M. Manonmani , G. Nithya
Indian Aviation Industry- A disaster waiting to happen. An Economic Analysis
Parul Kochher
IT Based Services in Public and Private Sector Banks : A study on Application of Information Technology on Customers
Sukhjeet Kaur Matharu , Bharti Motwani , Sharda Haryani
Generational Shift – A Guide to Recruit and Retain (Manufacturing and Heavy Engineering Industry)
Abhishek A Gavane
The Effectiveness of Employee Performance Appraisal in Bharat Sanchar Nigam Limited (BSNL)
Arun Kumar Puttapall , Israel Raju Vuram
Aligning operational and growth strategies with Supply Chains in Cement Industry
Shailendra Chouksey
Case Study: Innovative Marketing in New Age by an Entrepreneur
Manish Nangia
Green Enterprise Summit -2012 : A summary
Prof. (Dr.) Arti Basu