The objective of the article is to determine students' taste and preferences for management institutes. Discrete choice analysis has been used to model choice processes of students. Seven attributes with two levels each were used in designing experiments. Multinomial logic is used for determining the model parameters. The attributes which negatively affect the probability of joining the management institute are fees and distance from house and the attributes with positively effect are reputation, placements, international collaboration, faculty strength and infrastructure and facilities. Findings of the study provide information to management institutes, students and government about the issues related to management institutes. This will help them in framing the future policies for management institutes.