1Associate Professor Institute o f Management Technology Raj Nagar Ghaziabad - 201001
Corporate Social Responsibility (CSR) is manifested in the objectives communicated by the top management o f companies and usually with regular media coverage. A kind o f ubiquitous image o f CSR is projected by the corporate, sometimes even creating a doubt about the welfare conditions promised by the State. All activities o f a firm which are not in relation to specific profit making strategies but which are beneficial to society in general can be classified under the broad heading o f CSR. This definition o f CSR includes active and passive orientation o f activities accounting for the collective welfare o f communities as far as the corporate is concerned. In a market driven economy the issues surrounding the general welfare regains importance and it has to be reluctantly accepted that the role o f the state is diminishing to a certain extent. On the other hand, the controlling hand o f government is called for at times o f crisis only. In such a scenario the CSR and its impact has to be closely scrutinized. The scope and limitations o f CSR are undoubtedly subject to criticism among managers and social scientists. Through this paper, a classification o f CSR activities is conceived in order to explore specific industry-based outcomes affecting Society. Although the analysis o f goodwill and quality o f different initiatives within the umbrella of CSR is challenging an attempt is made to track the discourse o f social responsibility.