Review of Professional Management
issue front

RENU AGRAWA1

First Published 30 Nov 2003. https://doi.org/10.1177/rpm.2003.1.1.67
Article Information Volume 1, Issue 1 November-2003
Abstract

In today's changing economy one must learn the art of 'creative management' to progress in one's organization. Business creativity is not a luxury but a necessity. Creativity is to innovate cost effieciency and effectiveness; it is an action of taking risk, to create ideas that will work and sell. The key to managing creativity is to maintain a balance between competing ideas, disciplines and forces that erupt from collaboration. In management, there are many ways for encouraging creativity in a team.


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