From the Editors' Desk
Prof. (Dr.) M. Adhikary, Prof. (Dr.) J.R Arora
Service Marketing Challenges for Healthcare Professionals. Empirical Evidence from Some Components of the South African Healthcare Industry
Kantilai Bhowan,Nicola Govender
Insights into Customer Interactions in the Banking Industry - A Qualitative Relationship Marketing Study
Ms. Vlmi Jham
Preference of Domestic Car Users for CNG over Conventional Fuels- An Empirical Study
R.P. Das,Vikas Nath
Structure and Performance of Small Scale Industries - An Empirical Study
Syed Vazith Hussain
Customer Relationship Management Practices of State Banic of India : A Customer Perspective
Alok Rai
Public-Private Partnership for E-Governance Implementation in India
Nityesh Bhatt
Celebrities as Brand Ambassadors
Prashant S. Khande
Managing Quality of Teaching - A Human Resource Management Perspective
N.T. Vedachalam , A.G. Jayashree
Awareness of IPR and the Profitability of SMEs
Soumendra K. Dash
ERP Systems - A Critical Factor for Success
Subodh Kesharwani
Social Development: Inside-out approach in Indian ancient wisdom (Learning for Business Organizations)
Ashish Pandey
Organizational Change And Development Through TQM
Nidhi Pandey
The Art of Dying
A. P. Maheshwari
Culture- At Major IT Giants With Special reference to Satyam, Infosys and Wipro
N.C. Rajyalakshmi
What they don't teach you at B-Schools?
- A Case Study
p. Kameswara Rao
Fundamentals of Information Technology
Prof. Deepak Bharihoke