Prof. (Dr.) .R. Arora1
Sari Joutsimaki1, Dr. Ajeet N. Mathur2
Dr. Ajeet Mathur1
Manoj Kumar Dash1
Faisal Ahmed Faculty Member1,Maneesh Kumar Ahuja2
Aman Srivastava1,Vranda Jain2
Celebrity Endorsement and TV Advertisement Believability : A Study of Multi-Brand Endorsements
Amit Mittal1 , Rishi Chaudhr2
Dr. K.C.Mitta1 , Ritu Goyal2
Dr. Gitanjali Bliatnagar1
Dr. Vikas Nath1, Nimit Gupta2
Dr. Gauri Modwel1
Waseem Ahmad1
Ms. Lalita Singh1
Ms. Rashmi Sundriyal1
Prabir Kumar Mitra1
S.K. Khatik1,G.S, Khanooja2
Israel Raju Vuram1 , GVS Sailaja2
Sita Mislira1