From the Editors' Desk
Prof. (Dr.) M. Adhikary, Prof. (Dr.) J.R Arora
Managing Biotechnology in Time Transition
Dr. S.R. Rao
Risk Assessment on BPO (IT) New Venture Opportunity in India
S. Ajinth, TJ.Kamalanabhan
E-commerce in the Age of New Millennium
Dr. Gajendra Singh , Dr.G.S.Batra
A Managerial View of Hospital Accident and Emergency Department - A Critical Unit of Health Care Services
Dr. Mohd. Faisal Khan,Dr. Humera Khan
Green Wash- Creating a Seduced Environmental Image
Mr. Vikas Nath, Dr. LP. Pateriya
Sales and Distribution with Freebie Toppings - A Study of an Emerging Practice in Marketing
Rupali Kumar
Understanding Segmentation in Pharmaceutical Industry
Nandini Srivastava
In the Realm of Brand Personality
Professor B Ray
Quality in Management Education: Issues and Challenges
Anuja Pandey
Indian Capital Market: An Overview
Aman Srivastava
Tread Carefully to Lead Cheerfully (from the hat of a force Commander)
A.P. Mahshwah, I. P. S
Tips to Get Optimum Results
M.V. Sastry
Book Review
V K MAHAJAN