From the Editors' Desk
Prof. (Dr.) J.R Arora
The Marketing Strategies of Unit linked policies in India
Bianka Ray Chaudhury
The Marketing Battlefield Called Rural Market
Siddharth Mathur
Credit Rating as an Indicator for Creditworthiness of Organizations: An Emphasis on Indian SMEs
Soumyadeep Sinharay
Reaction of Share Price and Trading Liquidity to Announcement of Stock Dividends
Divya Jindal, Priya Gupta
Pre and Post Merger Operational Efficiency of Banks in India - A Comparative Study
N. Bharathi , G Ravindran
Share Buyback: A Risky Endeavour
Jitin Gambhir
An Efficacy of Receivables Management of Selected Two and Three Wheelers Sector in India
N. Pasupathi
Board of Directors: An Empirical Study of Navratna Companies
S. L. Gupta , B. S. Hothi , Abhishek Gupta
Corporate Social Responsibility - The Indian Way
Omkumar Krishnan
Inventive Quality Improvement Methodology in Services: Six Sigma with Triz
S. Michael , V. Mariappan
Knowledge Management Practices: Issues and Challenges (With special reference to Chhattisgarh Academic Institutions)
JAYANTISAAC , RASHMINIDHISAHU , JYOTIDANSENA
Quantitative Models For Pareto Analysis & Cell Formation
Jaideep Gupte
Variance Analysis in an Indian Power Sector KPO
Ashish Varnta , Mukesh Kumar Jain , Ishika Varma